Analysis on the Characteristics of Chinese Animation Public Service Advertisement under the New Media Environment

DOI

10.2991/ecss-19.2019.45How to use a DOI?

Keywords

Animation, public welfare, advertising.

Abstract

In the new millennium, with the vigorous development of science and technology, the steady improvement of material living standards and the general improvement of people's aesthetic pursuit, people urgently need innovative new things to disseminate the mainstream values to condense positive energy, animation public service advertising conforms to the trend, combines animation and public service elements together, and collides with traditional public service advertising. New features, animation public service advertisements use unique expressive techniques to create works of art that conform to the public aesthetic, edify and educate the public, widely accepted by the public, animation public service advertisements are bound to flourish

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Bing Wang
PY  - 2019/04
DA  - 2019/04
TI  - Analysis on the Characteristics of Chinese Animation Public Service Advertisement under the New Media Environment
BT  - Proceedings of the 1st International Symposium on Education, Culture and Social Sciences (ECSS 2019)
PB  - Atlantis Press
SP  - 223
EP  - 228
SN  - 2352-5398
UR  - https://doi.org/10.2991/ecss-19.2019.45
DO  - 10.2991/ecss-19.2019.45
ID  - Wang2019/04
ER  -