Design Exploration of Combs in Changzhou Based on Analytic Hierarchy Process

DOI

10.2991/978-94-6463-046-6_77How to use a DOI?

Keywords

Changzhou Comb; Intangible Cultural Heritage; Analytic Hierarchy Process; Multiple Regression; Product Improvement

Abstract

Changzhou comb is a national intangible cultural heritage, currently facing problems such as the solidification of product design mode. In order to improve the user’s needs and enhance the user experience, this paper uses the analytic hierarchy process to analyze the user’s needs, establishes the design elements, and establishes the Changzhou comb index weight determination model from the three aspects of function, appearance and experience. The four variables at the first level are combined with the consumer scoring data to carry out multiple regression, and the qualitative conclusion that consumers are more inclined is drawn, and the improvement plan for the example comb design is proposed.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Jingru Wang
PY  - 2022
DA  - 2022/12/17
TI  - Design Exploration of Combs in Changzhou Based on Analytic Hierarchy Process
BT  - Proceedings of the 2022 2nd International Conference on Computer Technology and Media Convergence Design (CTMCD 2022)
PB  - Atlantis Press
SP  - 661
EP  - 668
SN  - 2352-538X
UR  - https://doi.org/10.2991/978-94-6463-046-6_77
DO  - 10.2991/978-94-6463-046-6_77
ID  - Wang2022
ER  -