Proceedings of the International Conference on Communication, Language, Education and Social Sciences (CLESS 2022)

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Malaysia Consumers Green Purchasing Behaviour Towards Organic Products: A Review

Authors
Nur Shahafiqah Nadiah Jaffery1, *, Sharifah Nurafizah Syed Annuar1
1Faculty of Business and Management, Universiti Teknologi MARA Sabah Branch, Locked Bag 71, 88997, Kota Kinabalu, Sabah, Malaysia
*Corresponding author. Email: nadia_eppy@ymail.com
Corresponding Author
Nur Shahafiqah Nadiah Jaffery
Available Online 26 December 2022.
DOI
10.2991/978-2-494069-61-9_20How to use a DOI?
Keywords
Consumers’ Green Behaviour; Organic Products
Abstract

Business ethics and social responsibility are becoming guiding principles for marketing strategies and activities in this current era of societal marketing. Environmental and green marketing topics are essential topics in the sphere of ethics and social responsibility, and they are directly tied to biodiversity and sustainability. The factors that influence consumers’ green purchasing decisions are discussed in this paper accordingly based on previous studies up until 2022. The study further examines the association between different consumer barriers and green purchasing behaviours towards organic food in Malaysia at different levels of consumers’ involvement and environmental concerns. Marketers and practitioners could use the study’s findings to target this niche market and promote organic food to the general public. This could lead to a greater adoption of cleaner agricultural practices, such as organic farming, which is good for both society and the environment.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Conference on Communication, Language, Education and Social Sciences (CLESS 2022)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
26 December 2022
ISBN
978-2-494069-61-9
ISSN
2352-5398
DOI
10.2991/978-2-494069-61-9_20How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Nur Shahafiqah Nadiah Jaffery
AU  - Sharifah Nurafizah Syed Annuar
PY  - 2022
DA  - 2022/12/26
TI  - Malaysia Consumers Green Purchasing Behaviour Towards Organic Products: A Review
BT  - Proceedings of the International Conference on Communication, Language, Education and Social Sciences (CLESS 2022)
PB  - Atlantis Press
SP  - 205
EP  - 212
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-61-9_20
DO  - 10.2991/978-2-494069-61-9_20
ID  - Jaffery2022
ER  -