Proceedings of the International Conference on Communication, Language, Education and Social Sciences (CLESS 2022)

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Factors Influencing Pro-environmental Behavior to Use Public Transport: A Predictive Approach

Authors
Tak Jie Chan1, *, Nur Soleha Mohd Halmee2, Jessica Samson3
1Faculty of Applied Communication, Multimedia University, Selangor, Malaysia
2Faculty of Education, Languages, Psychology and Music, SEGi University, Selangor, Malaysia
3School of Communication and Creative Design, SEGi University, Selangor, Malaysia
*Corresponding author. Email: tjchan@mmu.edu.my
Corresponding Author
Tak Jie Chan
Available Online 26 December 2022.
DOI
10.2991/978-2-494069-61-9_21How to use a DOI?
Keywords
Pro-environmental behavior; extended theory of planned behavior; public transport; media attention; economic benefits; sustainability
Abstract

Pro-environmental behavior has become a topic of study in sustainability research. This research aims to examine the factors influencing the public’s pro-environmental behavior to use public transport. The study utilized the extended Theory of Planned behavior, where the determinants being examined comprise attitude, subjective norm, perceived behavioral control, economic benefits, and media attention. This study employed a quantitative method and applied a purposive sampling technique with 175 valid respondents recorded. The data analysis techniques utilized were descriptive analysis and partial least square through the Statistical Package of Social Science version 26 and Smart-PLS 3.3.9. The findings indicated that only attitude and perceived behavioral control are the predictors of pro-environmental behavior to use public transport, whereas subjective norms, economic benefits, and media attention were not the predictors. The study contributes to the sustainability scholarship by incorporating economic benefits and media attention as an important construct to expand the TPB theory with the societal factors, which provide relevant strategies for the ministry of transport and public transportation companies. Conclusion, implications, and suggestions for future study were also discussed.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Conference on Communication, Language, Education and Social Sciences (CLESS 2022)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
26 December 2022
ISBN
978-2-494069-61-9
ISSN
2352-5398
DOI
10.2991/978-2-494069-61-9_21How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Tak Jie Chan
AU  - Nur Soleha Mohd Halmee
AU  - Jessica Samson
PY  - 2022
DA  - 2022/12/26
TI  - Factors Influencing Pro-environmental Behavior to Use Public Transport: A Predictive Approach
BT  - Proceedings of the International Conference on Communication, Language, Education and Social Sciences (CLESS 2022)
PB  - Atlantis Press
SP  - 213
EP  - 228
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-61-9_21
DO  - 10.2991/978-2-494069-61-9_21
ID  - Chan2022
ER  -