Collaboration and Cause-related Marketing in Eco-friendly Hospitality

DOI

10.2991/cesses-19.2019.301How to use a DOI?

Keywords

ecological hotel; collaboration; guest; resources; services; hospitality

Abstract

The following article focuses on collaboration and Cause-related Marketing (CRM) in eco-friendly hospitality. Authors analyze key options of ecological hotel, present the results of customer survey and statistics, confirming the relevance of environmental trends in CRM. The main purpose is to describe the aspects of collaboration and partnership in ecological oriented hotel management, define the relations between tools examined and different quality aspects of hotel product, examine the effect of collaboration. Special attention is devoted to the examples оf partnership in generating the eco-friendly hotel services in Russian and international practice.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Olga Pasko
AU  - Vasiliy Gerneshiy
AU  - Irina Suvorova
PY  - 2019/10
DA  - 2019/10
TI  - Collaboration and Cause-related Marketing in Eco-friendly Hospitality
BT  - Proceedings of the 2nd International Conference on Contemporary Education, Social Sciences and Ecological Studies (CESSES 2019)
PB  - Atlantis Press
SP  - 1355
EP  - 1358
SN  - 2352-5398
UR  - https://doi.org/10.2991/cesses-19.2019.301
DO  - 10.2991/cesses-19.2019.301
ID  - Pasko2019/10
ER  -