Role Transition Study of Publisher Under the Dilemma of Self-publishing

DOI

10.2991/cesses-19.2019.238How to use a DOI?

Keywords

self-publishing; publisher; role transition

Abstract

Self-publishing got a lot of attention for introducing a new form into the publishing industry. However, it didn't get the expected prosperity in Chinese publishing environment and exposed a lot of difficulties. The problems faced by self-publishing mainly derived from the limitation of the self-publishing authors' quality controlling, operation qualification and marketing ability. In view of these problems, the publishers could provide the corresponding service as the main professional body of the publishing industry, changed into the multiple service providers from the single publisher. They would provide effective guidance for self-publishing on quality controlling, copyright operation and marketing promotion. Thus, the publishers would expand the economic chain and promote the leading role of the publishing industry.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Na Ta
PY  - 2019/10
DA  - 2019/10
TI  - Role Transition Study of Publisher Under the Dilemma of Self-publishing
BT  - Proceedings of the 2nd International Conference on Contemporary Education, Social Sciences and Ecological Studies (CESSES 2019)
PB  - Atlantis Press
SP  - 1061
EP  - 1064
SN  - 2352-5398
UR  - https://doi.org/10.2991/cesses-19.2019.238
DO  - 10.2991/cesses-19.2019.238
ID  - Ta2019/10
ER  -