New Mechanism of the Production and Marketing of TV Series on the Basis of Big Data

DOI

10.2991/cesses-19.2019.237How to use a DOI?

Keywords

big data analysis; network fiction; TV series; quantitative analysis; popularization

Abstract

In recent years, based on a lot of use of big data analysis technology, the TV series adaptation of online novels has flourished day by day, and good artistic effect and economic benefit have been obtained. The participation of big data has greatly changed the production and marketing mechanism of TV series. Therefore, today's TV series show new aesthetic characteristics.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Xueqing Song
AU  - Li Ding
PY  - 2019/10
DA  - 2019/10
TI  - New Mechanism of the Production and Marketing of TV Series on the Basis of Big Data
BT  - Proceedings of the 2nd International Conference on Contemporary Education, Social Sciences and Ecological Studies (CESSES 2019)
PB  - Atlantis Press
SP  - 1058
EP  - 1060
SN  - 2352-5398
UR  - https://doi.org/10.2991/cesses-19.2019.237
DO  - 10.2991/cesses-19.2019.237
ID  - Song2019/10
ER  -