Analysis on 5W Mode of Uniqlo Brand Communication in the Era of New Media

DOI

10.2991/cesses-19.2019.144How to use a DOI?

Keywords

new media; Uniqlo; brand communication

Abstract

With the rapid development of new media information, the communication methods and marketing methods of many branded clothing are also from the Internet. As a giant in the apparel industry, Uniqlo's communication concept has also changed under the influence of new media. In this paper, the 5W model is used to deeply analyze the Uniqlo brand communication. It strives to show the detailed picture of Uniqlo brand communication under the new media environment.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Lu Wang
PY  - 2019/10
DA  - 2019/10
TI  - Analysis on 5W Mode of Uniqlo Brand Communication in the Era of New Media
BT  - Proceedings of the 2nd International Conference on Contemporary Education, Social Sciences and Ecological Studies (CESSES 2019)
PB  - Atlantis Press
SP  - 638
EP  - 642
SN  - 2352-5398
UR  - https://doi.org/10.2991/cesses-19.2019.144
DO  - 10.2991/cesses-19.2019.144
ID  - Wang2019/10
ER  -