Research on Visual Color Matching Based on Kansei Engineering

DOI

10.2991/cesses-19.2019.126How to use a DOI?

Keywords

Kansei Engineering; quantification; research method; emotional design

Abstract

At present, the production and development of industry in the world has gradually drawn closer from focusing on products to focusing on customers, which is not only the feature of social progress, but also the inevitable trend of marketization. Especially in the context of oversupply, paying attention to the common and personalized needs of consumers can better promote the goal of high efficiency and quality in product sales. Based on this, Kansei Engineering has become a very important discipline, which has been highly concerned by many enterprises among all the elements related to Kansei Engineering, visual color is the most important. The research on the visual color matching of Kansei Engineering has become a project that the current industry pays more attention to and receives more attention and investment, which has an important impact on the research and development of related fields in the future.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Yan Lin
PY  - 2019/10
DA  - 2019/10
TI  - Research on Visual Color Matching Based on Kansei Engineering
BT  - Proceedings of the 2nd International Conference on Contemporary Education, Social Sciences and Ecological Studies (CESSES 2019)
PB  - Atlantis Press
SP  - 556
EP  - 562
SN  - 2352-5398
UR  - https://doi.org/10.2991/cesses-19.2019.126
DO  - 10.2991/cesses-19.2019.126
ID  - Lin2019/10
ER  -