Based on the new form and means of marketing of Phalaenopsis flowers

DOI

10.2991/978-2-38476-222-4_29How to use a DOI?

Keywords

Phalaenopsis; vertical potted plant; three-tier flower stand; floral derivative pattern

Abstract

In the late 1990s, Phalaenopsis, an exquisite flower species, was introduced from Taiwan to mainland China. Its captivating colors, stunning appearance, and prolonged blooming period quickly won the hearts of flower enthusiasts, making it immensely popular in the market. However, the presence of the Phalaenopsis virus and the specific temperature requirements for its cultivation have posed challenges, limiting the range of available Phalaenopsis varieties and dampening consumer interest. Furthermore, the implementation of stricter environmental protection policies has presented obstacles for expanding Phalaenopsis cultivation in greenhouses. Despite these challenges, the current cultivation base spans over 30 acres and can produce approximately 5,000 flower seedlings annually. Prior to the pandemic, it had the capacity to cultivate up to 30,000 seedlings. To overcome the limitations of physical stores, the industry has embraced online marketing and sales through exclusive accounts on platforms like Little Red and Tik Tok. This shift has facilitated greater reach and customer engagement. After-sales support is now provided through social software such as WeChat, ensuring customer satisfaction and fostering loyalty. In a bid to drive innovation, the industry has introduced new artistic vertical potted plants and three-tiered trellises. These creative additions have added novelty and variety to the Phalaenopsis offerings. In terms of marketing strategies, alternative models such as the flower + café concept, wedding planning services, and innovative flower derivatives are being explored, attracting diverse consumer segments. Considering transportation difficulties, measures such as post-harvest preservation and pre-cooling treatments have been proposed to minimize transportation costs and ensure the flowers’ freshness upon arrival. Despite the challenges faced, the Phalaenopsis industry in mainland China continues to evolve and adapt, leveraging technology and creativity to capture market demand and maintain its position as a sought-after flower species.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Yuanyuan Wei
AU  - Siyu Chen
AU  - Lei Chen
AU  - Xiaolan Ye
AU  - Minghua Xu
AU  - Yumeng Duan
PY  - 2024
DA  - 2024/03/26
TI  - Based on the new form and means of marketing of Phalaenopsis flowers
BT  - Proceedings of the 3rd International Conference on Culture, Design and Social Development (CDSD 2023)
PB  - Atlantis Press
SP  - 244
EP  - 251
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-222-4_29
DO  - 10.2991/978-2-38476-222-4_29
ID  - Wei2024
ER  -