Proceedings of the 2nd International Conference on Culture, Design and Social Development (CDSD 2022)

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Design Path of Tourism Cultural and Creative Products Based on Han Embroidery

Authors
Chengjun Zhou1, *, Ruowei Li1, *
1Hubei University of Technology, Wuhan, 430068, China
*Corresponding author. Email: 635532939@qq.com
*Corresponding author. Email: 993852812@qq.com
Corresponding Authors
Chengjun Zhou, Ruowei Li
Available Online 1 March 2023.
DOI
10.2991/978-2-38476-018-3_34How to use a DOI?
Keywords
Han embroidery; Intangible cultural heritage; Cultural and creative products
Abstract

As a cultural consumption, tourism cultural and creative products would not only boost the increased economic effect, but also the integration of practical value and cultural value. The paper aims at exploring the innovative thinking and design method combined with Han embroidery and the tourism cultural and creative products. Through sorting the research situation of the cultural and creative products of Han embroidery, the paper analyzes the existing problems in the market and development of cultural and creative products of Han embroidery so as to introduce three paths, including regional characteristics, brand buildup and sci-tech innovation; and there is explanation and discussion with cases. The paper is based on the vision of the development of the modern design to achieve the cross-regional cultural resonance in the diversification method, so as to derivate a more advancing design approaches to build up a young tourism cultural and creative products with the fusion of content and carrier, which has a positive significance on inheriting and carrying forward the culture of Han embroidery.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2nd International Conference on Culture, Design and Social Development (CDSD 2022)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
1 March 2023
ISBN
978-2-38476-018-3
ISSN
2352-5398
DOI
10.2991/978-2-38476-018-3_34How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Chengjun Zhou
AU  - Ruowei Li
PY  - 2023
DA  - 2023/03/01
TI  - Design Path of Tourism Cultural and Creative Products Based on Han Embroidery
BT  - Proceedings of the 2nd International Conference on Culture, Design and Social Development (CDSD 2022)
PB  - Atlantis Press
SP  - 312
EP  - 319
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-018-3_34
DO  - 10.2991/978-2-38476-018-3_34
ID  - Zhou2023
ER  -