Application of Transference in Cigarette Case Sleeve Design - Exampled by Yuxi

DOI

10.2991/978-2-38476-018-3_35How to use a DOI?

Keywords

Cigarette Case Sleeve; Transference; Young Consumer

Abstract

The current domestic flexible packaged cigarette design suffers from serious homogenization, the popularity of packaging patterns and styles, the lack of protection for cigarettes, the lack of attraction to young consumers, and so on. Therefore, it requires introducing the design of a flexible packaged cigarette case sleeve to solve the above problems, and studies the application strategy of transference in it. This paper describes the demand of young consumers for cigarette case sleeve design in behavioral, psychological, perceptual and social needs. This paper combs three kinds of empathy theories, combined with the design case of the Yuxi cigarette case sleeve, to improve consumers’ aesthetic and individual needs, and to obtain emotional value, which can also enhance product competitiveness and obtain higher brand loyalty.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Minghai Sun
AU  - Zhiqi Zhu
PY  - 2023
DA  - 2023/03/01
TI  - Application of Transference in Cigarette Case Sleeve Design - Exampled by Yuxi
BT  - Proceedings of the 2nd International Conference on Culture, Design and Social Development (CDSD 2022)
PB  - Atlantis Press
SP  - 320
EP  - 326
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-018-3_35
DO  - 10.2991/978-2-38476-018-3_35
ID  - Sun2023
ER  -