Study on the Performance of Regional Characteristic Visual Element in Packaging Design

DOI

10.2991/978-2-38476-018-3_62How to use a DOI?

Keywords

regional characteristics; product packaging design; visual elements

Abstract

Regional visual elements contains the unique historical and cultural atmosphere and regional feelings, can reflect the different regional cultural form and exotic customs, through the representative significance and typical regional visual elements to understand its profound local characteristics, as the design direction, regional visual elements as modeling reference, design with regional cultural characteristics of product packaging, to build product characteristics and brand image can play the finishing touch.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Ruiyu Li
PY  - 2023
DA  - 2023/03/01
TI  - Study on the Performance of Regional Characteristic Visual Element in Packaging Design
BT  - Proceedings of the 2nd International Conference on Culture, Design and Social Development (CDSD 2022)
PB  - Atlantis Press
SP  - 534
EP  - 540
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-018-3_62
DO  - 10.2991/978-2-38476-018-3_62
ID  - Li2023
ER  -