Research on the Impact of Booth Image Design on Purchasing Intention of Purchasers Based on MEC Means-End Chain

DOI

10.2991/978-94-6463-488-4_58How to use a DOI?

Keywords

business exhibition; trade fair; purchasing intention of purchasers; booth optimization

Abstract

With the continuous development of exhibition economy and the continuous improvement of exhibition venues and facilities, how to use limited resources to design and display exhibitors is crucial to improve the transaction rate^[1]. In view of this, this article adopts MEC Means-End Chain and step interview research method to study the difference of the perception of the exhibition effect of exhibitors in commercial exhibitions, and analyze the psychological perception of purchasers and the affected purchasing intention in commercial exhibitions. Through the obtained chain information, we summarize the booth optimization related suggestions of some commercial exhibitions, and strive to increase the turnover rate from the perspective of exhibitors.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Zi Ye
AU  - Hang Su
AU  - Jiankang Zhang
PY  - 2024
DA  - 2024/08/29
TI  - Research on the Impact of Booth Image Design on Purchasing Intention of Purchasers Based on MEC Means-End Chain
BT  - Proceedings of the 2024 2nd International Conference on Digital Economy and Management Science (CDEMS 2024)
PB  - Atlantis Press
SP  - 511
EP  - 520
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-488-4_58
DO  - 10.2991/978-94-6463-488-4_58
ID  - Ye2024
ER  -