Study on Hotel Green Marketing Strategies under Low-carbon Economic Environment

DOI

10.2991/cas-15.2015.79How to use a DOI?

Keywords

low-carbon economy; low-carbon hotel; green marketing .

Abstract

Low-carbon macro-economic environment and competitive microenvironment determine the implementation of hotel green marketing. However, both hotel managers and hotel guests have misunderstanding of low-carbon green products and their price. The hotel cannot balance its relationship with distributors during the hotel low-carbon green marketing process. Promotions are far from enough. Product hierarchical analysis is used to analyze the hotel product, price, place and promotion strategies of green marketing under low-carbon environment. Only the four perspectives are fulfilled can the hotel be a low-carbon green hotel in the real sense, hence, shoulder its due social responsibilities.

Copyright

© 2015, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Ding Min
PY  - 2015/08
DA  - 2015/08
TI  - Study on Hotel Green Marketing Strategies under Low-carbon Economic Environment
BT  - Proceedings of the 2015 AASRI International Conference on Circuits and Systems
PB  - Atlantis Press
SP  - 331
EP  - 334
SN  - 2352-538X
UR  - https://doi.org/10.2991/cas-15.2015.79
DO  - 10.2991/cas-15.2015.79
ID  - Min2015/08
ER  -