Digital Social Sport Political Communication in China: A New Perspective of Theory, Issues and Paradigm

Xinyu Feng; Zhen Wu; Mingxuan Du; Wenrui Liang

doi:10.2991/978-2-38476-287-3_30

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Digital Social Sport Political Communication in China: A New Perspective of Theory, Issues and Paradigm

Authors

Xinyu Feng¹, Zhen Wu²^{, *}, Mingxuan Du³, Wenrui Liang⁴

¹Heibei International Studies University, Shijiazhuang, Heibei, China

²Guangdong ND MEDIA Network Technology Co., Ltd, Shenzhen, China

³National University of Malaysia, Bangi, Malaysia

⁴University of Malaya, Kuala Lumpur, Malaysia

^*Corresponding author.

Corresponding Author

Zhen Wu

Available Online 5 November 2024.

DOI: 10.2991/978-2-38476-287-3_30 How to use a DOI?
Keywords: political communication; computational politics; theoretical framework; cutting-edge issues; paradigm shift
Abstract: In the digital age, political communication and sports communication complement each other. The rapid pace of technological innovation and information dissemination has been consistently reshaping the political process, making it crucial to comprehend political phenomena. This paper aims to revise the theory of political communication in the digital society and explore the new subjects that have emerged in political communication and political science research in this era. The analysis is based on a review of over 2000 cutting-edge research papers published in leading international journals from 2012 to 2021, employing bibliometric methods. From this analysis, six key topics and research methods have been identified, including "information cocoon room-based public opinion polarization" and "cross-platform political information flow with multiple agents". The study reveals a paradigm shift in research on political communication in the digital age, moving from vertical to horizontal political communication, from media effects to information communication effects, and from national to global interaction. The research is also transitioning from a multidisciplinary approach to a post-scientific approach.
Open Access: Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title: Proceedings of the 2024 3rd International Conference on Comprehensive Art and Cultural Communication (CACC 2024)
Series: Advances in Social Science, Education and Humanities Research
Publication Date: 5 November 2024
ISBN: 978-2-38476-287-3
ISSN: 2352-5398
DOI: 10.2991/978-2-38476-287-3_30 How to use a DOI?
Open Access: Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

ris enw bib

TY  - CONF
AU  - Xinyu Feng
AU  - Zhen Wu
AU  - Mingxuan Du
AU  - Wenrui Liang
PY  - 2024
DA  - 2024/11/05
TI  - Digital Social Sport Political Communication in China: A New Perspective of Theory, Issues and Paradigm
BT  - Proceedings of the 2024 3rd International Conference on Comprehensive Art and Cultural Communication (CACC 2024)
PB  - Atlantis Press
SP  - 246
EP  - 254
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-287-3_30
DO  - 10.2991/978-2-38476-287-3_30
ID  - Feng2024
ER  -

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