A Review on Cross-Cultural Communication and Innovative Application of Chinese Cultural Elements

DOI

10.2991/assehr.k.220502.022How to use a DOI?

Keywords

Cross-cultural; Chinese Elements; Cultural Brand

Abstract

Chinese elements are the crystallization of Chinese excellent traditional culture, and can also reflect the aesthetic taste and value pursuit of Chinese people. The cross-cultural communication of Chinese elements represents the overseas communication of Chinese culture. At present, Chinese cultural elements have been widely spread and applied all over the world. Of course, there are some stereotypes in the cross-cultural communication of Chinese elements. This paper mainly combs the articles on the application of Chinese elements in international brand marketing and film and television dramas. These articles are completed by Chinese scholars, which fully reflects the Chinese people’s cultural confidence and rational understanding of the overseas dissemination of Chinese cultural elements. This paper holds that the cross-cultural communication and innovative application of Chinese elements will help the world better understand China and realize the exchange and integration of Chinese culture and world multi-ethnic culture. This review will have a certain reference value for future scholars to deeply explore Chinese elements.

Copyright

© 2022 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article distributed under the CC BY-NC 4.0 license.

Download article (PDF)

TY  - CONF
AU  - Tianyi Bai
PY  - 2022
DA  - 2022/05/14
TI  - A Review on Cross-Cultural Communication and Innovative Application of Chinese Cultural Elements
BT  - Proceedings of the 2022 International Conference on Comprehensive Art and Cultural Communication (CACC 2022)
PB  - Atlantis Press
SP  - 99
EP  - 103
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220502.022
DO  - 10.2991/assehr.k.220502.022
ID  - Bai2022
ER  -