Research on Rap Culture from the Perspective of Visual Rhetoric Theory

Take the Example of the Rap of China

DOI

10.2991/assehr.k.220502.055How to use a DOI?

Keywords

Subculture; Rap culture; Visual rhetoric theory; The Rap of China

Abstract

As a kind of hip-hop culture, rap culture has become a trendsetter of Chinese pop music and has increasingly become the focus of public attention. In the network variety shows, the rap programs such as “The Rap of China” on iQIYI platform and “Rap for Youth” on bilibili have been widely sought after by the audiences. This paper aims to explore how rap culture, as a hip-hop culture rooted in subculture, can go from underground to the stage, and extends to whether rap culture can give full play to its subjective initiative under the traditional fate of being incorporated. This research puts forward three innovative ways: combining with mainstream media, matching with regional culture and harmonizing with feminism. Spreading positive energy in order to effectively integrate subculture and mainstream culture, is the final aim to contribute to China’s cultural undertakings.

Copyright

© 2022 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article distributed under the CC BY-NC 4.0 license.

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TY  - CONF
AU  - Xiaochen Li
AU  - Shuai Zhang
PY  - 2022
DA  - 2022/05/14
TI  - Research on Rap Culture from the Perspective of Visual Rhetoric Theory
BT  - Proceedings of the 2022 International Conference on Comprehensive Art and Cultural Communication (CACC 2022)
PB  - Atlantis Press
SP  - 270
EP  - 274
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220502.055
DO  - 10.2991/assehr.k.220502.055
ID  - Li2022
ER  -