Women Entrepreneurs in the Crafts Industry: The Impact of Gender Stereotypes, Social Support, and Self-Efficacy on Entrepreneurial Intention
- DOI
- 10.2991/978-94-6463-576-8_21How to use a DOI?
- Keywords
- Gender Stereotype Perception; Perceived Social Support; Self-Efficacy; Women Entrepreneurial Intention
- Abstract
The objective of this research is to examine the influence of gender stereotype perceptions and the availability of perceived social support on the entrepreneurial intentions of women, with self-efficacy serving as mediating variable, within the context of female artisans engaged in Batu City’s small and medium-sized enterprise (SME) craft sector. Utilizing a quantitative explanatory research framework, data were gathered from 98 female artisans through a non-probability random sampling technique and subsequently analyzed employing SmartPLS 3.0 software. The findings reveal that both the perception of gender stereotypes and the level of perceived social support exert a significant positive effect on women’s entrepreneurial intentions, with self-efficacy functioning as a crucial mediating element.
- Copyright
- © 2024 The Author(s)
- Open Access
- Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.
Cite this article
TY - CONF AU - Galih Arung Prastiwi AU - Della Ayu Zonna Lia PY - 2024 DA - 2024/11/19 TI - Women Entrepreneurs in the Crafts Industry: The Impact of Gender Stereotypes, Social Support, and Self-Efficacy on Entrepreneurial Intention BT - Proceedings of the BISTIC Business Innovation Sustainability and Technology International Conference (BISTIC 2024) PB - Atlantis Press SP - 242 EP - 251 SN - 2352-5428 UR - https://doi.org/10.2991/978-94-6463-576-8_21 DO - 10.2991/978-94-6463-576-8_21 ID - Prastiwi2024 ER -