Proceedings of the BISTIC Business Innovation Sustainability and Technology International Conference (BISTIC 2024)

Intention to Purchase Halal Fashion Products Among Muslim Students in Malang

Authors
Nurasiyah Nurasiyah1, *, Raisa Fitri1
1Faculty of Economics Dan Business, Universitas Negeri Malang, Jl. Semarang No. 5, Kota Malang, 65145, Jawa Timur, Indonesia
*Corresponding author.
Corresponding Author
Nurasiyah Nurasiyah
Available Online 19 November 2024.
DOI
10.2991/978-94-6463-576-8_6How to use a DOI?
Keywords
Halal Brand Image; Purchase Intention; Halal Brand Perceived Quality; Halal Brand Trust; Halal Fashion
Abstract

This study aims to investigate how halal brand image influences purchase intention of halal fashion products, mediated by halal brand perceived quality and halal brand trust. The population of this study was Muslim students in Malang City and Regency. The sample was collected using a purposive sampling technique with the criteria of being 17 years old and above and intending to buy halal fashion products. A total of 213 respondents were obtained as the sample. A questionnaire in the form of a Google form was used to collect data. The data was analyzed using SmartPLS software with the PLS-SEM analysis technique. The study found that halal brand image influences purchase intention, halal brand perceived quality, and halal brand trust. Likewise, halal brand trust influences the intention to purchase halal fashion products, but halal brand perceived quality doesn’t influence the intention to purchase halal fashion products.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the BISTIC Business Innovation Sustainability and Technology International Conference (BISTIC 2024)
Series
Advances in Economics, Business and Management Research
Publication Date
19 November 2024
ISBN
978-94-6463-576-8
ISSN
2352-5428
DOI
10.2991/978-94-6463-576-8_6How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

TY  - CONF
AU  - Nurasiyah Nurasiyah
AU  - Raisa Fitri
PY  - 2024
DA  - 2024/11/19
TI  - Intention to Purchase Halal Fashion Products Among Muslim Students in Malang
BT  - Proceedings of the BISTIC Business Innovation Sustainability and Technology International Conference (BISTIC 2024)
PB  - Atlantis Press
SP  - 56
EP  - 77
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-576-8_6
DO  - 10.2991/978-94-6463-576-8_6
ID  - Nurasiyah2024
ER  -