Intention to Purchase Halal Fashion Products Among Muslim Students in Malang
- DOI
- 10.2991/978-94-6463-576-8_6How to use a DOI?
- Keywords
- Halal Brand Image; Purchase Intention; Halal Brand Perceived Quality; Halal Brand Trust; Halal Fashion
- Abstract
This study aims to investigate how halal brand image influences purchase intention of halal fashion products, mediated by halal brand perceived quality and halal brand trust. The population of this study was Muslim students in Malang City and Regency. The sample was collected using a purposive sampling technique with the criteria of being 17 years old and above and intending to buy halal fashion products. A total of 213 respondents were obtained as the sample. A questionnaire in the form of a Google form was used to collect data. The data was analyzed using SmartPLS software with the PLS-SEM analysis technique. The study found that halal brand image influences purchase intention, halal brand perceived quality, and halal brand trust. Likewise, halal brand trust influences the intention to purchase halal fashion products, but halal brand perceived quality doesn’t influence the intention to purchase halal fashion products.
- Copyright
- © 2024 The Author(s)
- Open Access
- Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.
Cite this article
TY - CONF AU - Nurasiyah Nurasiyah AU - Raisa Fitri PY - 2024 DA - 2024/11/19 TI - Intention to Purchase Halal Fashion Products Among Muslim Students in Malang BT - Proceedings of the BISTIC Business Innovation Sustainability and Technology International Conference (BISTIC 2024) PB - Atlantis Press SP - 56 EP - 77 SN - 2352-5428 UR - https://doi.org/10.2991/978-94-6463-576-8_6 DO - 10.2991/978-94-6463-576-8_6 ID - Nurasiyah2024 ER -