How Green Perceived Value and Green Perceived Risk Influence Customer Loyalty Through Customer Satisfaction

DOI

10.2991/aebmr.k.211115.042How to use a DOI?

Keywords

Green Perceived Value; Green Perceived Risk; Customer Loyalty; Customer Satisfaction

Abstract

The study aims to determine the effect of Green Perceived Valueand perception of green risk towards customer loyalty through customer satisfaction. This research is quantitative research using descriptive research and design explanations. The population in this study was at The Body Shop customers in Malang. The samples taken in this study were 104 respondents. Calculated using Daniel & Terrel. Then the instrument feasibility test uses validity and reliability tests. The analytical techniques use descriptive statistical analysis and partial analytical least squares (PLS). The results showed that Green Perceived Value has positive and significant effect on customer satisfaction, then customer satisfaction has positive and significant effect on customer loyalty, then Green Perceived Value has positive and significant effect on customer loyalty, and Green Perceived Valuehas positive and significant effect on customer loyalty through customer satisfaction, as well as Green Perceived Risk has positive and significant effect on customer satisfaction, therefore, the green risk has negative effect and a significant to customer loyalty, then Green Perceived Risk has positive and significant effect on customer loyalty through customer satisfaction

Copyright

© 2021 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Zaqqi Al Amin
AU  - Titis Shinta Dhewi
PY  - 2021
DA  - 2021/11/23
TI  - How Green Perceived Value and Green Perceived Risk Influence Customer Loyalty Through Customer Satisfaction
BT  - Proceedings of the BISTIC Business Innovation Sustainability and Technology International Conference (BISTIC 2021)
PB  - Atlantis Press
SP  - 285
EP  - 290
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.211115.042
DO  - 10.2991/aebmr.k.211115.042
ID  - Amin2021
ER  -