Applying Business Model Canvas on SMEs as a Business Innovation Strategy Batik Iwatik Balikpapan, East Kalimantan

DOI

10.2991/aebmr.k.211115.050How to use a DOI?

Keywords

Batik Iwatik; Business Model Canvas; SWOT Analysis

Abstract

One of the challenges faced by SMEs in running and developing its competitiveness is to increase revenue and sustain. A business model is one of business strategies that can help SMEs to survive and sustain in the industry. This study purpose is to propose a business strategy for Batik Iwatik with designing the business model for them. The business model that the researcher used in this study is Business Model Canvas developed by Alexander Osterwalder. The researcher used a qualitative research method with an interview as a technique of collecting data to create a business model canvas. This study proposed nine elements of the Business Model Canvas and evaluated it using a SWOT analysis tool. The study shows 15 strategic recommendations based on the SWOT analysis and added 13 points to the nine elements of the Business Model Canvas in order to help the owner of Batik Iwatik to use the business model to plan their future business.

Copyright

© 2021 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Hamdana
PY  - 2021
DA  - 2021/11/23
TI  - Applying Business Model Canvas on SMEs as a Business Innovation Strategy Batik Iwatik Balikpapan, East Kalimantan
BT  - Proceedings of the BISTIC Business Innovation Sustainability and Technology International Conference (BISTIC 2021)
PB  - Atlantis Press
SP  - 350
EP  - 356
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.211115.050
DO  - 10.2991/aebmr.k.211115.050
ID  - 2021
ER  -