How Can the Podcast Creative Industry Encourage Indonesia’s Economic Recovery during the Covid-19 Pandemic?

DOI

10.2991/aebmr.k.211115.049How to use a DOI?

Keywords

Podcast; Digital Economy; Creative Economy; National Economy Recovery

Abstract

This study aims to explore the potential of the podcast industry for Indonesia’s national economic recovery. The data used in this study are secondary data obtained from video podcasts published by 11 Indonesian podcasters and online newspapers published by the Indonesian press. Data analysis was carried out using visual content analysis and discourse analysis methods. The results of this study indicate that podcasts can be a solution for Indonesia’s national economic recovery during this Covid-19 pandemic and beyond because the number of podcast viewers is increasing every year. Another finding in this study is the good prospects of the podcast industry in the future; podcaster income comes from ads, endorsements, and youtube adsense; The most popular podcast genres in Indonesia are comedy, horror, adult, and health. This study is expected to be an input for the Indonesian government to move the digital-based creative economy sector for the recovery of Indonesia’s national economy.

Copyright

© 2021 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Kelvin Bagus Anugrah
AU  - Rizky Firmansyah
AU  - Leni Susanti
AU  - Maulidya Eka Sasmita
PY  - 2021
DA  - 2021/11/23
TI  - How Can the Podcast Creative Industry Encourage Indonesia’s Economic Recovery during the Covid-19 Pandemic?
BT  - Proceedings of the BISTIC Business Innovation Sustainability and Technology International Conference (BISTIC 2021)
PB  - Atlantis Press
SP  - 341
EP  - 349
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.211115.049
DO  - 10.2991/aebmr.k.211115.049
ID  - Anugrah2021
ER  -