Photography as a Branding process on MSME Products

DOI

10.2991/978-2-38476-118-0_89How to use a DOI?

Keywords

Branding; Photography; social media

Abstract

Photography is becoming a trend in the branding process with ease, smartphone technology that supports and good results to be displayed on social media in increasing sales value to convey the right information. How to create the right photo work to increase sales value and the right product branding. The research was conducted on red ginger MSME products using qualitative methods using NVIVO. By creating good photo work, the process of branding and increasing product sales can be done simultaneously through social media. This research can be applied to MSME players in the city of Bandung in the process of increasing branding and sales using photo work.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Imam Budi Sumarna
AU  - Ira Wirasari
AU  - Dandi Yunidar
PY  - 2023
DA  - 2023/10/10
TI  - Photography as a Branding process on MSME Products
BT  - Proceedings of the 4th Borobudur International Symposium on Humanities and Social Science 2022 (BIS-HSS 2022)
PB  - Atlantis Press
SP  - 772
EP  - 778
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-118-0_89
DO  - 10.2991/978-2-38476-118-0_89
ID  - Sumarna2023
ER  -