Investigation of the Role of Entrepreneurship Characteristics in Moderating Creativity and the Business Environment towards Business Sustainability

DOI

10.2991/978-2-38476-118-0_153How to use a DOI?

Keywords

SMEs; Creativity; Resilience; Entrepreneur Characteristics; Sustainability Business

Abstract

It is undeniable that the existence of SMEs in developing countries can be said to be the backbone of a country's economy. SMEs are proven to have been able to move the wheels of the nation's economy and reduce existing unemployment. This study aims to analyze the factors that influence Business Continuity in SMEs in Magelang Regency using the variables of Creativity, Business resilience, and Entrepreneurial Characteristics as moderating variables. This research uses purposive sampling techniques and data analysis techniques using SmartPLS 3.0 software. Respondents in this study amounted to 344, with data collection techniques using questionnaires. The results of this study are that creativity has a negative but significant effect on business sustainability, business resilience has a significant positive effect on business sustainability, creativity has a significant positive effect on entrepreneurial characteristics, business resilience has a significant positive effect on entrepreneurial characteristics, entrepreneurial characteristics are able to moderate relationships between creativity and business continuity, and entrepreneurial characteristics are able to moderate the relationship between business resilience and business sustainability. Furthermore, studies have shown that entrepreneurial characteristics play a crucial role in enhancing the relationship between creativity and business continuity. Additionally, it has been found that entrepreneurial characteristics also have the ability to strengthen the link between business resilience and business sustainability.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Rochiyati Murniningsih
AU  - Herning Indriastuti
AU  - Siti Noor Khikmah
PY  - 2023
DA  - 2023/10/10
TI  - Investigation of the Role of Entrepreneurship Characteristics in Moderating Creativity and the Business Environment towards Business Sustainability
BT  - Proceedings of the 4th Borobudur International Symposium on Humanities and Social Science 2022 (BIS-HSS 2022)
PB  - Atlantis Press
SP  - 1350
EP  - 1364
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-118-0_153
DO  - 10.2991/978-2-38476-118-0_153
ID  - Murniningsih2023
ER  -