Proceedings of the 4th Borobudur International Symposium on Humanities and Social Science 2022 (BIS-HSS 2022)

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Semiotics Perspective on Representation of Patriarchal Culture in Films

Authors
Ni Kadek Dwiyani1, *, I Made Saryana2, Ni Luh Gede Liswahyuningsih3
1Film dan Television Production Study Program, Indonesian Institute of the Arts, Denpasar, Indonesia
2Photography Study Program, Indonesian Institute of the Arts, Denpasar, Indonesia
3Indonesian and Regional Language Education Study Program, Mahadewa University, Denpasar, Indonesia
*Corresponding author. Email: kadekdwiyani@isi-dps.ac.id
Corresponding Author
Ni Kadek Dwiyani
Available Online 10 October 2023.
DOI
10.2991/978-2-38476-118-0_35How to use a DOI?
Keywords
Patriarchal Culture; Film; Pierce’s Semiotics
Abstract

The patriarchal issue is a cultural issue which becomes an interesting topic in films. It can be used as an educational medium to anticipate social conflicts related to women's empowerment in fulfilling gender equality. Through the message in films, one can learn how to deal with this issue within the community. This paper aims to describe the representation of patriarchal culture through film messages through visual and verbal elements in films. The method used is descriptive qualitative with the elaboration of semiotic theory by Pierce, with three studies focusing on the visual elements of icons, indexes, and symbols that appear in the film. The result shows that meaningful analysis of the representation of patriarchal culture in films based on Pierce's theory provides a broad audience perspective. In conclusion, the analysis helps people understand a film's message through icons, indexes, and symbols. In addition, proper interpretation of patriarchal cultural representation found in films will influence people in how they deal with social problems around them, especially those related to the fulfillment of equal rights and obligations between women and men in general.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 4th Borobudur International Symposium on Humanities and Social Science 2022 (BIS-HSS 2022)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
10 October 2023
ISBN
10.2991/978-2-38476-118-0_35
ISSN
2352-5398
DOI
10.2991/978-2-38476-118-0_35How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Ni Kadek Dwiyani
AU  - I Made Saryana
AU  - Ni Luh Gede Liswahyuningsih
PY  - 2023
DA  - 2023/10/10
TI  - Semiotics Perspective on Representation of Patriarchal Culture in Films
BT  - Proceedings of the 4th Borobudur International Symposium on Humanities and Social Science 2022 (BIS-HSS 2022)
PB  - Atlantis Press
SP  - 307
EP  - 313
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-118-0_35
DO  - 10.2991/978-2-38476-118-0_35
ID  - Dwiyani2023
ER  -