Proceedings of the 3rd Borobudur International Symposium on Humanities and Social Science 2021 (BIS-HSS 2021)

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Characteristics of Innovation as Determinants of Voluntary Adoption of Mobile Money in Indonesia

Authors
Ricardo Indra1, *, Z. Hidayat1, Tukina1
1Communication Department, Master of Strategic Marketing Communication, Binus Graduate Program, Binus University, 11530, Indonesia
*Corresponding author. Email: ricardo.indra@binus.ac.id
Corresponding Author
Ricardo Indra
Available Online 29 December 2022.
DOI
10.2991/978-2-494069-49-7_75How to use a DOI?
Keywords
Relative Advantage; Compatibility; Complexity; Trialability; Observability; Mobile Money
Abstract

Humans are faced with technological developments that can have life-changing social impacts. The presence of technology in society is now inevitable, such as mobile money for all activities in daily life. A quantitative approach is used to find innovation characteristics as a determinant of the technology adoption process through the Innovations Diffusion Theory (IDT) method. This study describes the voluntary adoption of mobile money, in contrast to adoption due to regulation. The adoption process in IDT states that individual decisions are determined by the main predictor, namely the characteristics of the innovation. This quantitative survey takes Link Aja respondents as mobile money users. Data processing using Structural Equation Modelling (SEM) with LISREL 8.70. Relative Advantage, Compatibility, Trialability, and Observability positively influence the adoption of mobile money. Trialability does not have a positive influence on the adoption process. The importance of the five innovative characteristics in influencing the adoption process and implications for researchers and practitioners. IDT can be used to predict how the process of adoption of mobile money effectively. It needs socialization by providing basic knowledge that can build understanding.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 3rd Borobudur International Symposium on Humanities and Social Science 2021 (BIS-HSS 2021)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
29 December 2022
ISBN
978-2-494069-49-7
ISSN
2352-5398
DOI
10.2991/978-2-494069-49-7_75How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Ricardo Indra
AU  - Z. Hidayat
AU  - Tukina
PY  - 2022
DA  - 2022/12/29
TI  - Characteristics of Innovation as Determinants of Voluntary Adoption of Mobile Money in Indonesia
BT  - Proceedings of the 3rd Borobudur International Symposium on Humanities and Social Science 2021 (BIS-HSS 2021)
PB  - Atlantis Press
SP  - 448
EP  - 456
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-49-7_75
DO  - 10.2991/978-2-494069-49-7_75
ID  - Indra2022
ER  -