Triple Helix Development Model in Improving Marketing of The Arrow Industry in Krandegan Village, Purworejo Regency

DOI

10.2991/978-2-494069-49-7_66How to use a DOI?

Keywords

Triple Helix; Archery Industry; Competitiveness; ABG Concept

Abstract

Purworejo Regency has a very strategic location among national strategic projects, including being close to Yogyakarta International Airport (YIA), Bener Dam Project and Borobudur Authority Agency. In accordance with the Purworejo district’s vision to reach Purworejo which is competitive in 2025, MSME competitiveness is the third point in the mission to achieve this vision. In line with this, it is necessary to explore the economic potential and new tourism potential in Purworejo Regency. The current condition of the Archery Industry in Krandegan Village has a producer cluster of 10 people in 1 area. The Krandegan Village Government also strongly supports the advancement of tourism and industry with plans to develop an archery tourism area on an area of 4000 meters. The still weak marketing of the archery industry, not optimal promotion strategies and not optimal quality of the archery products produced are still a problem in Krandegan Village. From these problems, the roles of the three Triple Helix actors namely the roles of Academics, Core Business and Government to overcome existing problems. Academics play a role in conducting research studies and assistance activities for online and offline promotions. Business actors play a role in investing and innovating in the areas of improving product qualifications, packaging, and online marketing. The government plays a role in prepare infrastructure, capacity building and regulations on the archery market. So that the final results can increase sales turnover and increase access to the archery market in Krandegan Village as well as increase cooperation networks.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Rusmiyatun
AU  - Nur Siyami
PY  - 2022
DA  - 2022/12/29
TI  - Triple Helix Development Model in Improving Marketing of The Arrow Industry in Krandegan Village, Purworejo Regency
BT  - Proceedings of the 3rd Borobudur International Symposium on Humanities and Social Science 2021 (BIS-HSS 2021)
PB  - Atlantis Press
SP  - 398
EP  - 402
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-49-7_66
DO  - 10.2991/978-2-494069-49-7_66
ID  - 2022
ER  -