Analysis of Network Model Determinant on Tourism SMEs Performance

DOI

10.2991/assehr.k.200529.155How to use a DOI?

Keywords

knowledge sharing, innovation, SME performance

Abstract

This research empirically tests and analyzes the network model that affects the performance of Tourism SMEs. The SME Tourism network model includes knowledge sharing and innovation. Knowledge sharing is measured by network density, network centrality, relational social capital (CSR) and cognitive social capital. The model was developed based on the relationship between tourism SMEs through one-cluster SME networks, inter-cluster SMEs, networks with CSR and networks with local governments. The sample used in this study was tourism SMEs in Temanggung and Semarang districts with different tourism characteristics. The study used a sample of 66 respondents and data processing using SPSS to test validity and reliability and WarpPLS 3.0 to test the research mediation model. The results showed that the cognitive social capital of one cluster, between clusters, CSR and government had a significant positive effect on knowledge sharing. Sharing knowledge has a significant positive effect on SME performance. This means that knowledge sharing is measured using network density, network centrality, relational social capital (CSR) and one cluster social cognitive capital, between clusters, CSR and the government supporting SME performance. Innovation also has a significant positive effect on the performance of SMEs in Temanggung and Semarang District. This research contributes to policy making that will support the progress of SME tourism support with different tourism characteristics. The implication of this research is a strategy in the form of a network model as a lever factor for the progress of Tourism SME.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Rochiyati Murniningsih
AU  - Yulinda Devi Pramita
AU  - Friztina Anisa
AU  - Eni Zuhriyah
PY  - 2020
DA  - 2020/05/04
TI  - Analysis of Network Model Determinant on Tourism SMEs Performance
BT  - Proceedings of the 1st Borobudur International Symposium on Humanities, Economics and Social Sciences (BIS-HESS 2019)
PB  - Atlantis Press
SP  - 738
EP  - 741
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.200529.155
DO  - 10.2991/assehr.k.200529.155
ID  - Murniningsih2020
ER  -