The Role of Entrepreneurial Leadership and ICT in Encouraging Competitive Advantage in SME’s

DOI

10.2991/assehr.k.200529.160How to use a DOI?

Keywords

entrepreneurial leadership, information technology and communication, innovation, competitive advantage

Abstract

This study aims to examine the mediation effects of innovation in influencing the entrepreneurial leadership and information technology and communication on increasing the competitive advantage of Small and Medium Enterprises in the Magelang region. There are 5 (five) hypotheses in this study and the method uses is a survey in the form of a questionnaire. Population of this study is the employees of the Small and Medium Enterprises in the Magelang region and sample selection method takes the form of non-probabilistic sampling with a purposive sampling technique. The sample of this research was 105 respondents. The analysis tool uses Structural Equation Modeling (SEM) in testing hypotheses and through Warp PLS program. The test results show that entrepreneurial leadership and information technology and communication are highly substantial in fostering competitive advantage in small and medium businesses.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Rochiyati Murniningsih
AU  - Muhdiyanto
AU  - Mukhtar Hanafi
PY  - 2020
DA  - 2020/05/04
TI  - The Role of Entrepreneurial Leadership and ICT in Encouraging Competitive Advantage in SME’s
BT  - Proceedings of the 1st Borobudur International Symposium on Humanities, Economics and Social Sciences (BIS-HESS 2019)
PB  - Atlantis Press
SP  - 756
EP  - 761
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.200529.160
DO  - 10.2991/assehr.k.200529.160
ID  - Murniningsih2020
ER  -