Proceedings of the 1st Borobudur International Symposium on Humanities, Economics and Social Sciences (BIS-HESS 2019)

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Development of Mobile E-Commerce Using the Android-Based User Centred Design Model for MSME Partners

Authors
Farida Yunita, Kapti
Corresponding Author
Farida Yunita
Available Online 4 May 2020.
DOI
10.2991/assehr.k.200529.102How to use a DOI?
Keywords
e-commerce, android, MSME partners
Abstract

The Institute in the field of education with the name PPA Learning Centre was established in 2014, is an Institute packaged in the form of Private Class. One of the opened Private Class is the class for Business. 80% Alumni from the PPA Learning Centre Institute are Micro, Small and Medium Enterprises (UMKM). This research aims to promote Syariah MSME products as a marketplace built in the form of e-commerce that is accessed by mobile devices. The development of mobile e-commerce in this study uses the User Cantered Design model. The design emphasized on the needs or pretention of end-users to use a product. The design adapted to the behaviour of UMKM executants in using mobile e-commerce, so that the developed mobile e-commerce does not force UMKM executants to change their behaviour while using it. The results of mobile e-commerce will indirectly help UMKM to cover the broad market and deliver quick and detailed information about products to prospective customers based on Syariah rules. Based on the outputs, it is expected that this research proposal will be useful for UMKM such as food or beverage industry, furniture, wood or rattan processing, blacksmiths, agriculture, fisheries and aquaculture in Indonesia, especially in Central Java.

Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 1st Borobudur International Symposium on Humanities, Economics and Social Sciences (BIS-HESS 2019)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
4 May 2020
ISBN
978-94-6252-961-8
ISSN
2352-5398
DOI
10.2991/assehr.k.200529.102How to use a DOI?
Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

risenwbib
TY  - CONF
AU  - Farida Yunita
AU  - Kapti
PY  - 2020
DA  - 2020/05/04
TI  - Development of Mobile E-Commerce Using the Android-Based User Centred Design Model for MSME Partners
BT  - Proceedings of the 1st Borobudur International Symposium on Humanities, Economics and Social Sciences (BIS-HESS 2019)
PB  - Atlantis Press
SP  - 485
EP  - 490
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.200529.102
DO  - 10.2991/assehr.k.200529.102
ID  - Yunita2020
ER  -