Proceedings of the 1st Borobudur International Symposium on Humanities, Economics and Social Sciences (BIS-HESS 2019)

Dynamic Level of SMES E-Commerce Readiness Level: An Empirical Investigation in Indonesia

Authors
Rochmat Aldy Purnomo, J J Sarungu, Bhimo Rizky Samudro, Tri Mulyaningsih, Rizki Listyono Putro
Corresponding Author
Rochmat Aldy Purnomo
Available Online 4 May 2020.
DOI
10.2991/assehr.k.200529.100How to use a DOI?
Keywords
SMES, e-commerce, readiness level
Abstract

The purpose of research is to describe the profile of SMEs, evaluate and measure the level of e-commerce readiness ability of SMEs which doing in Indonesia, which starting in Ponorogo. The analytical tool used is an ecometer that serves to measure the level of ecommerce readiness capability for registered and monetize the product that are divided into three stages, basic (level 1 to level 3), medium (level 4 to level 6) and ready (Level 7 to Level 9). By using ecometer is expected to provide basic information about the mapping of potential needs and the use of appropriate e-commerce both tools, process and production in Ponorogo. The results of the evaluation and measurement showed that all samples had not passed the measurement at level 1 to level 3. In addition, no one has passed the middle level 4 to level 6, while the top-level measurement, namely level 7 to level 9 only get a maximum score of 60 percent. This explains that SMEs still needs government intervention both in the use of appropriate intellectual property, as well as supporting indicators such as management to register the product, quality improvement in production, and human resources.

Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 1st Borobudur International Symposium on Humanities, Economics and Social Sciences (BIS-HESS 2019)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
4 May 2020
ISBN
978-94-6252-961-8
ISSN
2352-5398
DOI
10.2991/assehr.k.200529.100How to use a DOI?
Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Rochmat Aldy Purnomo
AU  - J J Sarungu
AU  - Bhimo Rizky Samudro
AU  - Tri Mulyaningsih
AU  - Rizki Listyono Putro
PY  - 2020
DA  - 2020/05/04
TI  - Dynamic Level of SMES E-Commerce Readiness Level: An Empirical Investigation in Indonesia
BT  - Proceedings of the 1st Borobudur International Symposium on Humanities, Economics and Social Sciences (BIS-HESS 2019)
PB  - Atlantis Press
SP  - 479
EP  - 481
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.200529.100
DO  - 10.2991/assehr.k.200529.100
ID  - Purnomo2020
ER  -