Dynamic Level of SMES E-Commerce Readiness Level: An Empirical Investigation in Indonesia
- DOI
- 10.2991/assehr.k.200529.100How to use a DOI?
- Keywords
- SMES, e-commerce, readiness level
- Abstract
The purpose of research is to describe the profile of SMEs, evaluate and measure the level of e-commerce readiness ability of SMEs which doing in Indonesia, which starting in Ponorogo. The analytical tool used is an ecometer that serves to measure the level of ecommerce readiness capability for registered and monetize the product that are divided into three stages, basic (level 1 to level 3), medium (level 4 to level 6) and ready (Level 7 to Level 9). By using ecometer is expected to provide basic information about the mapping of potential needs and the use of appropriate e-commerce both tools, process and production in Ponorogo. The results of the evaluation and measurement showed that all samples had not passed the measurement at level 1 to level 3. In addition, no one has passed the middle level 4 to level 6, while the top-level measurement, namely level 7 to level 9 only get a maximum score of 60 percent. This explains that SMEs still needs government intervention both in the use of appropriate intellectual property, as well as supporting indicators such as management to register the product, quality improvement in production, and human resources.
- Copyright
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Rochmat Aldy Purnomo AU - J J Sarungu AU - Bhimo Rizky Samudro AU - Tri Mulyaningsih AU - Rizki Listyono Putro PY - 2020 DA - 2020/05/04 TI - Dynamic Level of SMES E-Commerce Readiness Level: An Empirical Investigation in Indonesia BT - Proceedings of the 1st Borobudur International Symposium on Humanities, Economics and Social Sciences (BIS-HESS 2019) PB - Atlantis Press SP - 479 EP - 481 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.200529.100 DO - 10.2991/assehr.k.200529.100 ID - Purnomo2020 ER -