Journee: Digital Tourism Platform for Hidden Gems Destination

DOI

10.2991/aebmr.k.210727.023How to use a DOI?

Keywords

customer development, customer discovery, digital platform, hidden gems destination, tourism

Abstract

One of the tourist attractions that attract tourists are hidden gems destinations. However, tourists often have difficulty finding accurate information on hidden gems destinations. There are many hidden gems destinations in Indonesia that need to be exposed so that their existence is known by tourism enthusiasts. The purpose of this study is to identify tourist problems and create a business model in the form of a digital mobile application platform prototype. The research method used is customer development which focuses on the customer discovery stage. Respondents were determined purposively by filling in data through questionnaires and in-depth-interviews. The results showed that there were still many tourists who had difficulty finding information about hidden gems destination and the creation of a business model to solve customer problems in the form of a digital platform prototype called Journee with the main feature of finding hidden gem destination. To be released, the Journee digital platform prototype needs further development through the stages of customer validation, customer creation, and company building.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Indira Alima Pradipta
AU  - Retnaningsih
AU  - Raden Isma Anggraini
PY  - 2021
DA  - 2021/07/28
TI  - Journee: Digital Tourism Platform for Hidden Gems Destination
BT  - Proceedings of the Business Innovation and Engineering Conference 2020 (BIEC 2020)
PB  - Atlantis Press
SP  - 125
EP  - 131
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210727.023
DO  - 10.2991/aebmr.k.210727.023
ID  - Pradipta2021
ER  -