Developing an Indonesian Local Culture Business Model

DOI

10.2991/aebmr.k.210727.022How to use a DOI?

Keywords

Business model canvas, Customer development, Semi-formal outfit

Abstract

Indonesia has many beautiful local fabrics. However, its businesses are rarely well developed. This study focuses on songket Silungkang, local fabric originally from West Sumatra, Indonesia. As a part of the fashion sub-sector with a creative economy, Silungkang is capable to drive the Indonesia economic growth. The current clothes made of Silungkang have not fulfilled the wishes and tastes of the millennial generation as the customer and respondent of this study. This study aims to develop a new business opportunity of Silungkang, which is a semi-formal outfit that combines songket and modern fabrics for the millennial generation. This research identified respondent’s problems, identified the previous business model, identified a new business plan to match the the millennial generation preferences, and determined a verified business model. This study employed a customer development method. The results of this study are variant types and models of casual semi-formal clothing for the millennial generation. This research found a verified business model with two designs for women and one design for men.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Indah Tria Mardhatilla
AU  - Nyayu Lathifah Tirdasari
AU  - Heny Kuswanti Suwarsinah
PY  - 2021
DA  - 2021/07/28
TI  - Developing an Indonesian Local Culture Business Model
BT  - Proceedings of the Business Innovation and Engineering Conference 2020 (BIEC 2020)
PB  - Atlantis Press
SP  - 122
EP  - 124
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210727.022
DO  - 10.2991/aebmr.k.210727.022
ID  - Mardhatilla2021
ER  -