Antecedents of Competitive Advantage of Medium Business Actors

(Study on Medium Business Actors Registered at Department of Cooperatives, Micro and Trade, Banyuwangi Regency)

DOI

10.2991/978-94-6463-240-8_10How to use a DOI?

Keywords

Digital Capability; HR Competence; Entrepreneurial Orientation; Competitive Advantage

Abstract

This research was conducted in the wake of the emergence of many small and medium businesses in Indonesia, especially in Banyuwangi regency. How can these medium-sized business actors compete, especially after the Covid-19 Pandemic conditions. These medium-sized business actors can compete to exist and survive, what factors or variables can affect the competitive advantage of these medium-sized business actors? Digital compatibility, HR competence, and entrepreneurial orientation affect the competitive advantage of these medium-sized businesses. This study aims to describe the variables of Digital compatibility, HR competence, and entrepreneurial orientation, and competitive advantage; To find out and analyze Digital Capability has a significant effect on medium-sized businesses in Banyuwangi; To find out and analyze HR competencies have a significant effect on medium-sized businesses in Banyuwangi; To find out and analyze Entrepreneurial orientation has a significant effect on medium-sized businesses in Banyuwangi; Capability, HR Competence, and Entrepreneurship Orientation affect medium-sized businesses in Banyuwangi. This type of research is descriptive quantitative with the aim of explaining the relationship/influence between variables (explanatory research). The population in this study were medium-sized businesses in Banyuwangi regency, as many as 708 people. The research sample is 88 respondents. The data analysis used is descriptive analysis and using SPSS. The results of the study show that: MSMEs in Banyuwangi already have Digital capability to increase Competitive Advantage. HR competencies owned by MSMEs in Banyuwangi are good and appropriate. The Entrepreneurship Orientation of MSMEs in Banyuwangi is good. Digital capability (X1), which has a positive and significant impact on competitive advantage, HR Competency Variable (X2), which has a positive and significant impact on competitive advantage, and Entrepreneurial Orientation Variable (X3), which has a positive and significant impact on competitive advantage, all have a significant impact simultaneously on MSMEs in Banyuwangi.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Ika Ruhana
AU  - Adi Luhur Sanjaya
PY  - 2023
DA  - 2023/09/22
TI  - Antecedents of Competitive Advantage of Medium Business Actors
BT  - Proceedings of the Brawijaya International Conference on Business, Administration, Taxation, and Tourism (BICBATT 2022)
PB  - Atlantis Press
SP  - 77
EP  - 84
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-240-8_10
DO  - 10.2991/978-94-6463-240-8_10
ID  - Ruhana2023
ER  -