Welcome to the 2nd Brawijaya International Conference on Business Administration, Taxation, and Tourism (BICBATT) 2023. BICBATT 2023 is organized by the Department of Business Administration, Universitas Brawijaya, Indonesia and Co-Host by the Faculty of Management, Universiti Teknologi Malaysia (UTM), Malaysia. The theme for this year is “Driving Business Creativity through Harnessing Disruptive Technology: Opportunities and Challenges.” The conference will bring together researchers, students, and professionals across ASIA-PACIFIC region from various disciplines to explore the opportunities and challenges of disruptive technologies for shaping the future of creative business.

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