Proceedings of the 2023 Brawijaya International Conference (BIC 2023)

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Cognitive Semiotic Analysis to Map the Sociological Trends

Authors
Muhamad Gibraltar1, *, Hamedi Mohd Adnan2, Mohamad Saleeh Rahamad3
1Program of Broadcasting and Multimedia, Faculty of Vocational Studies, Universitas Indonesia, Depok, Indonesia
2Department of Communication and Media Studies, FASS, University of Malaya, Kuala Lumpur, Malaysia
3Department of Communication and Media Studies, FASS, University of Malaya, Kuala Lumpur, Malaysia
*Corresponding author. Email: gibraltarmuhammad@gmail.com
Corresponding Author
Muhamad Gibraltar
Available Online 29 October 2024.
DOI
10.2991/978-94-6463-525-6_55How to use a DOI?
Keywords
Cognitive semiotics; dialectical reconciliations; film model; sociological model
Abstract

Contemporary Indonesian society is domestically diverse and unique because it shows the sociological trend of dialectical reconciliation between dominant myths and counter-myths. The cognitive semiotic study reported that some people prioritize counter-myths over dominant myths if they want to get political positions, treasure, revenge, romance, sexual pleasures, and the promise of an instant process. On the other hand, they will prioritize the dominant myth if they want to obtain safety or feel regret for their sins. In some cases, this phenomenon can be a social problem. Semiotically, this trend is comprehensively reflected in two contemporary Indonesian horror movies, Pengabdi Setan and Suzanna: Bernapas Dalam Kubur. Therefore, since there is an integration between micro-and macro level analysis, this study aims to explain comprehensively how the semiotic approach can be transformed into an academic tool to portray the latest trends in contemporary society and structure a new film model. In conclusion, this study shows that semiotic analysis can be expanded to new fields that not only can map the latest sociological trends in society semiotically and cognitivistically but also create the new (horror) film model practically that not only consists of the triadic relationships among the protagonist, antagonist, and a pious person but also promotes tolerance and labels corrupt practices as detrimental behaviors.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2023 Brawijaya International Conference (BIC 2023)
Series
Advances in Economics, Business and Management Research
Publication Date
29 October 2024
ISBN
978-94-6463-525-6
ISSN
2352-5428
DOI
10.2991/978-94-6463-525-6_55How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Muhamad Gibraltar
AU  - Hamedi Mohd Adnan
AU  - Mohamad Saleeh Rahamad
PY  - 2024
DA  - 2024/10/29
TI  - Cognitive Semiotic Analysis to Map the Sociological Trends
BT  - Proceedings of the 2023 Brawijaya International Conference (BIC 2023)
PB  - Atlantis Press
SP  - 479
EP  - 496
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-525-6_55
DO  - 10.2991/978-94-6463-525-6_55
ID  - Gibraltar2024
ER  -