Research Mapping of E-Marketplace Adoption to Design a Proposed System for MSMEs

Femila Zahra; Suryadi Hadi; Hajra Rasmita Ngemba; Wardatul Karima; Syarifah Alya Rumi

doi:10.2991/978-94-6463-525-6_72

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Research Mapping of E-Marketplace Adoption to Design a Proposed System for MSMEs

Authors

Femila Zahra¹, Suryadi Hadi¹^{, *}, Hajra Rasmita Ngemba², Wardatul Karima¹, Syarifah Alya Rumi¹

¹Faculty of Economics and Business, Tadulako University, Palu, Indonesia

²Faculty of Engineering, Tadulako University, Palu, Indonesia

^*Corresponding author. Email: suryadihadi@untad.ac.id

Corresponding Author

Suryadi Hadi

Available Online 29 October 2024.

DOI: 10.2991/978-94-6463-525-6_72 How to use a DOI?
Keywords: research mapping; e-marketplace; system design; MSMEs
Abstract: Micro Small and Medium Enterprises (MSMEs) play an important role in driving economic growth and innovation. In recent years, the emergence of digital technology has opened new opportunities for MSMEs to expand their market reach and optimize their procurement processes. This paper sets out to investigate the adoption of e-marketplaces and the design of customized e-marketplaces to improve their business performance. The researchers examined MSMEs and the Office of Cooperatives and Industry on e-marketplace adoption through in-depth interviews, focus groups, and case studies. The prototyping of the proposed e-marketplace system is an important part of this paper. The findings of this study have significant implications for policymakers, e-marketplace operators, and MSME stakeholders. Policymakers can utilize the results of this paper to design a supporting framework that encourages the adoption of e-marketplaces among MSMEs. The results of studies on e-marketplace design are numerous, but the characteristics of users are different, so customization is necessary. The results of this paper can be used as a reference for future research on e-marketplaces.
Copyright: © 2024 The Author(s)
Open Access: Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title: Proceedings of the 2023 Brawijaya International Conference (BIC 2023)
Series: Advances in Economics, Business and Management Research
Publication Date: 29 October 2024
ISBN: 978-94-6463-525-6
ISSN: 2352-5428
DOI: 10.2991/978-94-6463-525-6_72 How to use a DOI?
Open Access: Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

ris enw bib

TY  - CONF
AU  - Femila Zahra
AU  - Suryadi Hadi
AU  - Hajra Rasmita Ngemba
AU  - Wardatul Karima
AU  - Syarifah Alya Rumi
PY  - 2024
DA  - 2024/10/29
TI  - Research Mapping of E-Marketplace Adoption to Design a Proposed System for MSMEs
BT  - Proceedings of the 2023 Brawijaya International Conference (BIC 2023)
PB  - Atlantis Press
SP  - 649
EP  - 659
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-525-6_72
DO  - 10.2991/978-94-6463-525-6_72
ID  - Zahra2024
ER  -

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