Campaign to Reduce Impact of Electronic Waste (E-Waste) Hazard in Bandung

Keywords

Campaign, Electronic Waste, Hazardous, Environment

Abstract

Electronic Waste (e-waste) has become a very dangerous environmental problem in a living things. But, in Indonesia the law on ewaste hasn’t been established. This happens because the Government is less concerned with e-waste. However, this problem will continue to grow over time. Bandung, as the city that always get Adipura award still can’t resolve the waste problem. Lack of attention from Bandung’s Government make this problem is still considered as a small thing. Whereas e-waste belongs to the type of hazardous waste, for that e-waste requires special treatment. Badly, many people who didn’t know about e-waste and didn’t know what to do with e-waste. This campaign aims to invite the people to reduce e-waste by providing a special e-waste bin, to make it easier to convey the purpose of the campaign, the target audience of this campaign is the citizens of Bandung who have e-waste at home. The process of this campaign research, using qualitative methods, by collecting data through literature studies, interviews, and questionnaires. Then in the analysis by Matrix method, AOI and formulation of strategy of message and medias use Facet of Model Effects. Furthermore, followed by visual execution to perform the expected campaign activities. In this case is expected that the campaign which provides special e-waste bin to be a solution of the issues that have been solved

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Andhika Putri
AU  - Runik Machfiroh
PY  - 2019/07
DA  - 2019/07
TI  - Campaign to Reduce Impact of Electronic Waste (E-Waste) Hazard in Bandung
BT  - Proceedings of the 5th Bandung Creative Movement International Conference on Creative Industries 2018 (5th BCM 2018)
PB  - Atlantis Press
SP  - 40
EP  - 47
SN  - 2352-5398
UR  - https://www.atlantis-press.com/article/125910912
ID  - Putri2019/07
ER  -