Proceedings of the 12th International Conference on Business, Accounting, Finance and Economics (BAFE 2024)

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Understanding Patronage Behavior Among Tourists in Shopping Malls in Malaysia Using the Experience Economy Framework

Authors
Wai Kheong Chin1, *, Abdul Raheem Mohamad Yusof1, Khong Loong Jeffrey Yee1
1Quest International University, 31350, Perak, Malaysia
*Corresponding author. Email: Waikheong.chin@qiu.edu.my
Corresponding Author
Wai Kheong Chin
Available Online 17 March 2025.
DOI
10.2991/978-94-6463-666-6_27How to use a DOI?
Keywords
Patronage Behavior; Experience Economy; Shopping
Abstract

The experience economy stands out as a mega trend because of its worldwide impact and researchers have studied this idea across diverse industries such as retail and tourism. When more and more people are concerned about experiential consumption, traditional business approaches that focus heavily on the product itself rather than on customer needs or experiences, and their accompanying strategies have become less effective. Therefore, companies including retail stores and malls must create their own unique transformational experiences to keep the customers happy. Due to advancement of technology and changing consumer preference, new related variables should be examined so that their impact on patronage behavior can be known. This paper proposed the use of the extended Pine and Gilmore’s experience economy framework to investigate patronage behavior among Tourists in shopping malls in Malaysia.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 12th International Conference on Business, Accounting, Finance and Economics (BAFE 2024)
Series
Advances in Economics, Business and Management Research
Publication Date
17 March 2025
ISBN
978-94-6463-666-6
ISSN
2352-5428
DOI
10.2991/978-94-6463-666-6_27How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Wai Kheong Chin
AU  - Abdul Raheem Mohamad Yusof
AU  - Khong Loong Jeffrey Yee
PY  - 2025
DA  - 2025/03/17
TI  - Understanding Patronage Behavior Among Tourists in Shopping Malls in Malaysia Using the Experience Economy Framework
BT  - Proceedings of the 12th International Conference on Business, Accounting, Finance and Economics (BAFE 2024)
PB  - Atlantis Press
SP  - 448
EP  - 461
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-666-6_27
DO  - 10.2991/978-94-6463-666-6_27
ID  - Chin2025
ER  -