Actualization of “Health” Concept in Texts of Advertising Messages

DOI

10.2991/aer.k.200202.060How to use a DOI?

Keywords

concept of “health”, advertising messages, advertising texts of medical centers, semantic contexts

Abstract

This article is devoted to the realization of the vital “health” concept in advertising discourse. It considers how the conceptual advertising space invades the addressee’s mental world and uses cultural concepts for pragmatic purposes, actualizing their cognitive criterions, creating new meanings. On the basis of the analyzed corpus of advertising texts for medical centers, we have distinguished the lexical units actualizing the concept of “health” and its various criterions, activating semantic contexts. We also have defined the lexical representatives of the concept.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Natalia Vartanova
AU  - Marina Volodina
PY  - 2020
DA  - 2020/02/08
TI  - Actualization of “Health” Concept in Texts of Advertising Messages
BT  - Proceedings of the IV International Scientific and Practical Conference 'Anthropogenic Transformation of Geospace: Nature, Economy, Society' (ATG 2019)
PB  - Atlantis Press
SP  - 297
EP  - 300
SN  - 2352-5401
UR  - https://doi.org/10.2991/aer.k.200202.060
DO  - 10.2991/aer.k.200202.060
ID  - Vartanova2020
ER  -