From Tourists to Business "Study of European Repeater Activities in Ubud Tourism Destination"

DOI

10.2991/atf-16.2016.17How to use a DOI?

Keywords

European Tourists, Repeater, Activities, Business, Ubud Village

Abstract

The study aims to analyze the activities of European repeater who visiting destinations of Ubud. The research method was designed as qualitative, which applies the action theory in the search for the meaning behind the European repeater activities in Ubud. The data were collected by conducting a survey, indepth interviews to Ubud European repeater, tourism stakeholders, and did library research. The final sample includes 100 European tourists taken by quota accidental sampling. Data were analyzed descriptively and qualitatively. The results of this study indicate a trend of tourist actions when first came as tourists, but when visiting more than twice they will have a business. This activity changes start from his interest in the destinations of Ubud, see the opportunities that exist, and establish relations with local communities. Ubud as tourism destination in Bali are able to attract European tourists who have an interest in art and culture. From this point, many European tourists who visited Ubud more than two visits. In fact, many tourists who eventually settled in Ubud or own a businesses related Ubud tourism specially villa rental, tour activities and restaurants. There are five reasons underlying European repeater turned in to business including the first, the people of Ubud are friendly and open with the presence of European tourists. Second, Ubud as an international village visited by many tourists who are not only from Europe but all over the world, so that is where the market is highly strategic. The third, European tourists have access to the broader business than local entrepreneurs plus the value of the currency is much more higher so pick greater capital. Fourth, European tourists saw a tendency of local people prefer to be working than trying to take a risks become entrepreneur, so as to be an advantage for European tourists. Fifth, the rules and regulations about tourism businesses still do not include details of foreign businessmen, so that the law can still be arranged when they have business in Ubud illegally. The conclusion of this study were the tourist activity needs to be managed and well planned so it can give a benefit to local communities and tourism can be sustainable. European tourists are very interested in Ubud for nature and culture, let the resources could be enjoyed only, it's not be bought or controlled by the tourists. As the host communities, preservation of nature and the culture is the way to develop a sustainable tourism by also participates in the tourism industry.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - I Gede Saputra
AU  - Ni Tirtawati
PY  - 2016/05
DA  - 2016/05
TI  - From Tourists to Business "Study of European Repeater Activities in Ubud Tourism Destination"
BT  - Proceedings of the Asia Tourism Forum 2016 - the 12th Biennial Conference of Hospitality and Tourism Industry in Asia
PB  - Atlantis Press
SP  - 118
EP  - 124
SN  - 2352-5428
UR  - https://doi.org/10.2991/atf-16.2016.17
DO  - 10.2991/atf-16.2016.17
ID  - Saputra2016/05
ER  -