Model Analysis Of The City Identity Towards A Creative City As A Tourism Destination And Its Impact On Customer Based Brand Equity

DOI

10.2991/atf-16.2016.16How to use a DOI?

Keywords

City Identity , Customer Based Brand, Equity , Tourism Destination

Abstract

Defined Bandung as the Creative Cities Network by the UNESCO (UN) in 2015 in the field of design. Showing the creation of identity of the city as a creative city requires a very large role of all stakeholders, as well as in the context of making a creative city as a tourism destination, which can be characterized typical unique, but its fluctuating number of domestic tourists and overseas indicate a problem that is not optimal rating based brand equity creative city. The purpose of this study was to determine the effect on the city's identity, creative city as a tourism destination, as well as the impact on customer-based brand equity The size of population was 5,927,421 people and the size of the sample was 390 people. Data source consisted of secondary and primary data. The data collecting techniques consisted of interviews, observations, questionnaires, and literature review. This study utilized Structural Equation Model (SEM) with AMOS program version 21 for IBM.Results of the study revealed that the implementation of city's identity is good. Bandung as a tourism destination is considered perfect in creativity; and the number of customer based brand equity is high, meaning that Bandung is a good place to revisit. City's Identity gives positive influence on creative city as a tourism destination. A creative city- as a tourism destination contributes positively on the attitude of the tourists. City's Identity has a positive influence on customer based brand equity

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Ratih Hurriyati
AU  - Ade Abdullah
AU  - Isma Widyanti
AU  - Asep Nandiyanto
AU  - Ana Dr.
PY  - 2016/05
DA  - 2016/05
TI  - Model Analysis Of The City Identity Towards A Creative City As A Tourism Destination And Its Impact On Customer Based Brand Equity
BT  - Proceedings of the Asia Tourism Forum 2016 - the 12th Biennial Conference of Hospitality and Tourism Industry in Asia
PB  - Atlantis Press
SP  - 109
EP  - 117
SN  - 2352-5428
UR  - https://doi.org/10.2991/atf-16.2016.16
DO  - 10.2991/atf-16.2016.16
ID  - Hurriyati2016/05
ER  -