Innovation Platform: A Study on Donors at Kitabisa.com

DOI

10.2991/aebmr.k.200812.035How to use a DOI?

Keywords

innovation platform, kitabisa.com, SEM

Abstract

Technology and the internet are two things that cannot be separated in the digital age. Both become tools that can encourage various sectors, for example the economy, communication, transportation including charity activities. Considering that Indonesia is a country that has mutual cooperation principles, the kitabisa.com platform was created to facilitate the community in carrying out social activities. If previously the activity of charity is done directly, after the innovation platform for charity activities can be done online. This study aimed to determine the effect of platform innovation on the intention to make donations. The research method used to test the research hypothesis is quantitative descriptive Structural Equation Modelling (SEM). Data obtained through filling out questionnaires by 100 respondents who already have an account kitabisa.com. The results of hypothesis testing indicate that platform innovation influences the intention to make donations at a 95% confidence level. As an innovation, kitabisa.com platform has succeeded in changing people’s behaviour in doing charity activity.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Intan Permana
AU  - Nizar Alam Hamdani
AU  - Asri Solihat
AU  - Teten Mohamad Sapril Mubarok
PY  - 2020
DA  - 2020/08/13
TI  - Innovation Platform: A Study on Donors at Kitabisa.com
BT  - Proceedings of the 3rd Asia Pacific Management Research Conference (APMRC 2019)
PB  - Atlantis Press
SP  - 206
EP  - 207
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200812.035
DO  - 10.2991/aebmr.k.200812.035
ID  - Permana2020
ER  -