Proceedings of the Asia Pacific Business and Economics Conference (APBEC 2018)

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If there is an easier way, why choose the hard way? (Case Study on the Ticketing Usage at Bogor Station)

Authors
Eka Hastawati, Riyanto Riyanto
Corresponding Author
Riyanto Riyanto
Available Online July 2019.
DOI
10.2991/apbec-18.2019.26How to use a DOI?
Keywords
Train, ticketing system, THB card, MultiTrip card
Abstract

PT. Jabodetabek Commuter Line continuous to push passengers still using Tiket Harian Berjaminan (THB) for Jabodetabek train (KRL passengers) to switch to Multitrip Card (KMT), which is more practical and efficient. However, in 2016, there were still 42% of KRL passengers who used the THB system. It is hypothesized that to obtain KMT ticket, passengers must purchase it at a relatively expensive cost of IDR 50.000 (KMT price is IDR 20.000, and the balance of the card is IDR 30.000). In addition, the provision of settling the minimum balance on the KMT of IDR 13.000, is also considered another factor that appears to make passengers more reluctant to use KMT. This study aims to analyze the policies that can encourage KRL passengers who are using THB to switch to KMT. Two policies (i.e., giving KMT for free and discounting KMT price by 50%) have been conducted by using an experimental economics study of 100 KRL passengers at Bogor station. The empirical results indicate that the policy of discounting KMT prices by 50% and giving the KMT card for free will encourage KRL passengers to use KMT effectively. However, providing KMT card free of charge will make passengers disrespect the KMT.

Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the Asia Pacific Business and Economics Conference (APBEC 2018)
Series
Advances in Economics, Business and Management Research
Publication Date
July 2019
ISBN
978-94-6252-766-9
ISSN
2352-5428
DOI
10.2991/apbec-18.2019.26How to use a DOI?
Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

risenwbib
TY  - CONF
AU  - Eka Hastawati
AU  - Riyanto Riyanto
PY  - 2019/07
DA  - 2019/07
TI  - If there is an easier way, why choose the hard way? (Case Study on the Ticketing Usage at Bogor Station)
BT  - Proceedings of the Asia Pacific Business and Economics Conference (APBEC 2018)
PB  - Atlantis Press
SP  - 196
EP  - 200
SN  - 2352-5428
UR  - https://doi.org/10.2991/apbec-18.2019.26
DO  - 10.2991/apbec-18.2019.26
ID  - Hastawati2019/07
ER  -