Forecasting Analysis on the Impact of Pandemic Towards Cigarette Sales

DOI

10.2991/aebmr.k.210717.053How to use a DOI?

Keywords

forecasting, moving average, pandemic, sales results

Abstract

The purpose of this study is to analyze sales using moving average forecasting. The method used is a quantitative method with primary data on actual sales results and forecast calculations using the moving average method. The results of this study are sales with moving average forecasting after the pandemic has increased. In contrast to the situation that actually occurs in a company where with a pandemic, sales have decreased. This difference will be the company’s consideration in determining the policies that will be enforced in the company. Although forecasting results cannot be used as a benchmark for the actual situation, forecasting is useful in making decisions, so that in the next period it can determine sales planning.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Siti Holifahtus Sakdiyah
AU  - Nurafni Eltivia
AU  - Nur Indah Riwajanti
AU  - Kurnia Ekasari
PY  - 2021
DA  - 2021/07/19
TI  - Forecasting Analysis on the Impact of Pandemic Towards Cigarette Sales
BT  - Proceedings of 2nd Annual Management, Business and Economic Conference (AMBEC 2020)
PB  - Atlantis Press
SP  - 263
EP  - 268
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210717.053
DO  - 10.2991/aebmr.k.210717.053
ID  - Sakdiyah2021
ER  -