Research on Apriori algorithm and its application in electronic commerce system

DOI

10.2991/amahs-16.2016.33How to use a DOI?

Keywords

Apriori algorithm, data mining, association rules,electronic commerce

Abstract

For large amounts of data generated by e-commerce platform, this paper combined with the actual needs of e-commerce recommendation system, study a common technique of the correlation analysis which call association rules that oriented e-commerce web mining, then introduces the Apriori algorithm of association rules in detail, and discusses the concrete application of the Apriori algorithm through an example. Finally, it points out the deficiency of the classical Apriori algorithm, and gives the direction of improvement.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yiyong Ye
PY  - 2016/12
DA  - 2016/12
TI  - Research on Apriori algorithm and its application in electronic commerce system
BT  - Proceedings of the 2016 International Conference on Advances in Management, Arts and Humanities Science
PB  - Atlantis Press
SP  - 161
EP  - 166
SN  - 2352-5398
UR  - https://doi.org/10.2991/amahs-16.2016.33
DO  - 10.2991/amahs-16.2016.33
ID  - Ye2016/12
ER  -