Proceedings of the Annual International Conference on Social Science and Humanities (AICOSH 2022)

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Modern vs Traditional: Examining Cultural Commodification of Javanese Wedding Ritual in Pacitan, Central Java

Authors
Luthfi Ayu Paramitha1, *, Fatma Dian Pratiwi1
1Department of Communication Science, Islamic State University of Sunan Kalijaga, Yogyakarta, Indonesia
*Corresponding author. Email: lutfiparamitha@gmail.com
Corresponding Author
Luthfi Ayu Paramitha
Available Online 26 December 2022.
DOI
10.2991/978-2-494069-87-9_19How to use a DOI?
Keywords
Cultural Commodification; Temu Panggih; Pacitan
Abstract

This study examines the cultural commodification of the Temu Panggih, a part of procession in Javanese traditional wedding in Pacitan Regency. Temu Panggih is one of the traditional ritual that has the meaning which is to meet (between the bride and the groom). We assume that Cultural commodification occurs in changing the value and function of goods and services into commodities (which has economic value) in this case the change in philosophical values into a current trend that can be traded according to consumer demand. This can be studied by three indicators, namely inauthentic, manipulative and standardized. This research method uses descriptive qualitative and data collection techniques are interviews, observation, and documentation. The data analysis technique used is the critical paradigm. The result of this research is that there is a commodification of culture that can be seen from the changes that occur in the procession for the sake of market demand. Thus, the values decrease due to reduce of this step by step procession.

Copyright
© 2022 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the Annual International Conference on Social Science and Humanities (AICOSH 2022)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
26 December 2022
ISBN
978-2-494069-87-9
ISSN
2352-5398
DOI
10.2991/978-2-494069-87-9_19How to use a DOI?
Copyright
© 2022 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Luthfi Ayu Paramitha
AU  - Fatma Dian Pratiwi
PY  - 2022
DA  - 2022/12/26
TI  - Modern vs Traditional: Examining Cultural Commodification of Javanese Wedding Ritual in Pacitan, Central Java
BT  - Proceedings of the Annual International Conference on Social Science and Humanities (AICOSH 2022)
PB  - Atlantis Press
SP  - 154
EP  - 160
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-87-9_19
DO  - 10.2991/978-2-494069-87-9_19
ID  - Paramitha2022
ER  -