Proceedings of the Fifth Annual International Conference on Business and Public Administration (AICoBPA 2022)

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Market Orientation: Bibliometric Analysis

Authors
Waljiyanto1, *, Muhammad Musadieq1, Edy Yulianto1, Yusri Abdillah1
1Business Administration, Brawijaya University, Malang, Indonesia
*Corresponding author. Email: Waljiyanto@student.ub.ac.id
Corresponding Author
Waljiyanto
Available Online 1 August 2023.
DOI
10.2991/978-2-38476-090-9_61How to use a DOI?
Keywords
Market Orientation; Bibliometrics; Marketing; Performance
Abstract

This study aims to review the factors that determine market orientation. This research uses the bibliometric analysis method is the systematic way used to analyze scientific journals and other written and unwritten (digital) publications. The results of this study indicate the most relevant sources, impact sources, source growth, Most Relevant Authors, Top Author Productions over time, Most Relevant Words, Word Clouds, Word Tree Map, and The most relevant Dynamic Words for future studies in the research field, the most famous topics for future studies in the research field are “Marketing” and “Performance”. The results of the review show an interesting trend from this study of various indicators based on the frequency and citation of publications. More importantly, several popular research areas and topics have been found for market orientation research, which serves as useful conclusions for future studies in Indonesia.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the Fifth Annual International Conference on Business and Public Administration (AICoBPA 2022)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
1 August 2023
ISBN
978-2-38476-090-9
ISSN
2352-5398
DOI
10.2991/978-2-38476-090-9_61How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Waljiyanto
AU  - Muhammad Musadieq
AU  - Edy Yulianto
AU  - Yusri Abdillah
PY  - 2023
DA  - 2023/08/01
TI  - Market Orientation: Bibliometric Analysis
BT  - Proceedings of the Fifth Annual International Conference on Business and Public Administration (AICoBPA 2022)
PB  - Atlantis Press
SP  - 763
EP  - 780
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-090-9_61
DO  - 10.2991/978-2-38476-090-9_61
ID  - 2023
ER  -