The New Normal Era in Yogyakarta City Tourism Village Through the Involvement of Four Helix - Quadruple Helix

DOI

10.2991/aebmr.k.210928.088How to use a DOI?

Keywords

new normal era, quadruple helix, tourism village

Abstract

The Covid 19 pandemic has changed everything and is the cause of delays in development tourism in Yogyakarta City. Yogyakarta, which is currently still improving itself to introduce several tourism destinations besides Malioboro, is constrained by the existence of Covid 19. Actually, tourism villages can be an alternative tourism destination because they are closely related to historical and cultural elements as well as several sites in a tourism village. However, the tourism villages are not yet widely known by tourists. Therefore, it is feasible to develop a tourism village in the new normal era according to standard health protocols. The researchers used a qualitative method to describe the involvement of the Yogyakarta City Government, industry, universities and the tourism village community in introducing the tourism village in the new normal era. The novelty of this research is that the study was carried out through the involvement of four helixes in tourist villages that most of which held artistic and cultural attractions. This is different with other tourist villages that choose to campaign natural destinations. The results of the study indicate that the involvement of the four helix (quadruple helix), namely the government, industry, universities and the community supported the development of tourism in the tourism village in the new normal era and was able to introduce tourism villages as one of the tourism destinations in Yogyakarta City.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Rumsari Hadi Sumarto
AU  - Sumartono
AU  - M. R. Khairul Muluk
AU  - Mohammad Nuh
PY  - 2021
DA  - 2021/09/30
TI  - The New Normal Era in Yogyakarta City Tourism Village Through the Involvement of Four Helix - Quadruple Helix
BT  - Proceedings of the 3rd Annual International Conference on Public and Business Administration (AICoBPA 2020)
PB  - Atlantis Press
SP  - 467
EP  - 470
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210928.088
DO  - 10.2991/aebmr.k.210928.088
ID  - Sumarto2021
ER  -